The 100% Discount Store

 

The shop with its catchy signboard in Kenyalang Park, Kuching


Eldest sister wanted to buy some buttons for the frock she had sewn for her friend's daughter. We went to Kenyalang Park, and waited for her in the car while she went to the tailoring shop.

I saw a shop with an interesting name, "100% Discount Stpre". Of course, technically, if it is 100% discount, it implies that all the items in the store must be free. Of course they are not.

It reminds me of another restaurant in Singapore called, "No Sighnboard" restaurant.
The above also reminds me of a story of how a shopkeeper found his shop sandwiched between two high rise buildings. People ketp patronising the modern high rise buildings and avoided his shop which stuck like a sore thumb. He decided to change the name of his shop to "Main Entrance". His business prospered after that.

In my earlier articles, I had mentioned the importance of names. Hence it is imperative that we chose the right names that befit our personalities.