Sunday, June 21, 2009

A Lousy Advertisement

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When I first saw the advertisement, I was not quite sure of the advertiser's intention. Did he mean to scare every reader into washing his hands without ceasing or little monsters will appear from a dirty hand and bare their fangs?
I guess that advertisement came about in the wake of H1N1.
Just like one previous advertisement on cancer caused by smoking which was a failure, this advertisement looks like it will meet the same ending. Advertisers must always remember that when something is too exaggerated, it loses the effect for which it is intended.

I am not a copywriter, and I will leave it to the copywriters to ponder over how they could improve on the advertisement.

Gan Chau

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